Information Resources, Inc. (IRI), Chicago, IL, and SPINS LLC, Schaumburg, IL, have entered into a partnership to accelerate the growth of the natural and organic products industry by integrating SPINS’ unique natural/organic food segmentation and industry expertise with IRI’s Consumer Network household panel. According to the companies, this will create a powerful natural/organic segmentation capability that empowers CPG manufacturers and retailers to identify and market to consumers and shoppers in the fast growing natural/organic sector more effectively. IRI is a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies. SPINS is a leading information and insights provider for the natural and specialty products industry.

The IRI Consumer Network panel leverages in-home scanner-based purchase reporting and proprietary analytical solutions to assist manufacturers and retailers in assessing volume and share level trends based upon what is happening in the home: who is buying, where, how often, the level of brand and retailer loyalty and the impact of consumer and shopper promotions.